In 1999 Shanghai, there were only two options for Western food: expensive burgers in hotels or McDonald's. Variety in terms of Western food was scarce, and so was service.
When Bob Boyce opened his first restaurant — then called Kathleen’s, serving classic Western fare in a stylish, relaxed setting, with friendly service and reasonable prices — people immediately took notice. That original restaurant, which evolved into KABB BISTRO BAR in 2001, was an instant hit. Bob built on that success to found a second restaurant, the first blue frog bar & grill, in 2002. These two successful brands paved the way for a family of bars and restaurants that have become the blue horizon hospitality group.
The appeal of American-style restaurants and bars is strong in Asia, fed by a large group of affluent consumers seeking American-style service and atmosphere. The blue horizon hospitality group approach is distinguished by a certain sophistication, epitomized by our sharp visual designs and branding, and a subtle familiarity, best represented by the casual atmosphere of our restaurant and bar venues.
While no restaurant or bar can claim that there is one recipe for success, we are dynamic and committed to serving our customers. Not only do we understand how to service a unique mix of Asian and Western customers, we also relish the challenge and are committed to delivering a dining and drinking experience that exceeds the expectations of our guests from a wide range of backgrounds. blue horizon hospitality group always stresses building our reputation and loyal clientele by offering an inviting and hip atmosphere; interesting drinks; fresh, familiar, and approachable food; and outstanding, friendly service.
To achieve our goals in each market, we always apply the same principles that we feel have fueled our success to date:
These principles comprise the organization’s competitive advantage: great food, great atmosphere, friendly service and a deep knowledge of the environments in which we operate.